About & Contact

Sara Alvarado is an entrepreneur, writer, speaker and co-conspirator in Madison WI who believes that the way to tackle difficult topics in both life and business is to show up real, raw, bold, vulnerable and always ready for fun.

As a community leader, Sara is committed to creating awareness and inspiring change by challenging people to think differently and to feel deeply. Through her workshops and training, Sara helps people discover how they can create change by tapping into their own courage and leading from the heart.

Sara and her husband, Carlos, lead a thriving bilingual/bicultural family and a successful real estate business, the Alvarado Real Estate Group. The success of their boutique real estate brokerage is based on Sara and Carlos’ founding beliefs, which have less to do with the number of transactions they close each year and everything to do with the relationships they build, the families they help and the impactful ways they’re able to inspire and engage with their community.

Sara spends a lot of time researching, writing and speaking about diversity, inclusivity and race. She has created the Conversation Challenge for parents who are ready to talk about race with their middle and high school children and is the co-creator of Step Up: Equity Matters, a community organization committed to sparking conversations and creating change around inequities in the workplace and community.

Being of service shows up in Sara’s community work too. She is a named founder of both Nuestro Mundo Community School and Badger Rock Middle School where she also served as a board member. She served on the local Realtor Association Board and Sustain Dane’s Board. Sara has been recognized in InBusiness Magazine’s 40 under 40 for (2013) and Madison’s M List (2015).

Contact Sara at sara@thealvaradogroup.com or 608.438.5005 for further questions or to connect directly.

Click here for your free gift, A Guide for Change Agents.

Recent Press/Articles

Article about the White Women Facing Their Racism event by Madison365 (click here to read the article):
Sara’s story published in Oscar Mireles’ anthology, I Didn’t Know There Were Latino’s in Wisconsin. What an honor!1235523_10203809192085271_3138506513437645384_n

Huffington Post Article: Speaking Spanish With Strangers

Cap Times article: Madison business owner says the time is right to bring discussion of race into our lives.

Wisconsin State Journal Article: Executive Q&A: Sara Alvarado embraces real estate ‘in her blood’ after returning from Mexico

Sara named one of InBusiness Magazine’s 40 under 40, class of 2013

Sara Alvarado on the cover of Madison Magazine for being part of Step Up: Equity Matters which made the 2015 “M List” for Social Innovation!


Co-Founder and Design Team Member of Step Up: Equity in the Workplace

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