About & Contact

Sara Alvarado is a speaker, writer, trainer, and co-conspirator who believes that the way to tackle difficult topics in both life and business is to show up real, raw, bold, vulnerable and always ready for fun.

Through her speaking and trainings, Sara creates awareness and inspires change within the real estate industry and with white women who are ready to be part of the solution for racial and social justice. Courageous conversations lead to courageous actions and Sara skillfully pushes people out of their comfort zone with her straight talk and loving ways.

Sara spends a lot of time researching, writing and speaking about diversity, inclusivity and race. She has created the Conversation Challenge for white folks who are ready to talk about race and is the co-creator of Step Up: Equity Matters, a community organization committed to creating change around inequities in the workplace and community. Sara grew her personal real estate business into a successful brokerage over 17 years with her husband, Carlos, who now leads the company. They also lead a thriving bilingual/bicultural family and are deeply engaged in the Madison community.

Being of service shows up in Sara’s community work too. She is a named founder of both Nuestro Mundo Community School and Badger Rock Middle School where she also served as a board member. She served on the local Realtor Association Board and Sustain Dane’s Board. Sara has been recognized in InBusiness Magazine’s 40 under 40 for (2013) and Madison’s M List (2015).

Sara loves diving deep into tough topics just as much as she loves car dancing with the music turned up loud. She lives life with exuberance and brings that energy wherever she goes.

Contact Sara at sara@thealvaradogroup.com or 608.438.5005 for further questions or to connect directly.

Click here for your free gift, A Guide for Change Agents.

Recent Press/Articles

Article about the White Women Facing Their Racism event by Madison365 (click here to read the article):
Sara’s story published in Oscar Mireles’ anthology, I Didn’t Know There Were Latino’s in Wisconsin. What an honor!1235523_10203809192085271_3138506513437645384_n

Huffington Post Article: Speaking Spanish With Strangers

Cap Times article: Madison business owner says the time is right to bring discussion of race into our lives.

Wisconsin State Journal Article: Executive Q&A: Sara Alvarado embraces real estate ‘in her blood’ after returning from Mexico

Sara named one of InBusiness Magazine’s 40 under 40, class of 2013

Sara Alvarado on the cover of Madison Magazine for being part of Step Up: Equity Matters which made the 2015 “M List” for Social Innovation!



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