Sometimes bold, sometimes tender. Rebellious, creative spirit. Lover of love, dance, and adventure.

Sara Alvarado, Keynote Speaker in Madison, Wisconsin

I was raised in Madison, Wis., by hippie parents. My mother was raised Jewish in Evanston, Ill., and my father was raised Catholic in rural Wisconsin. The mix of religions, wealth, education, and geography impacted my childhood. The whiteness united it all. I identify as a white woman, cisgender, able-bodied, Jewish by heritage, and spiritual af. I am married to a native Mexican man whom I adore. We are raising two bilingual/bicultural children. When Carlos and I first met we lived in Mexico for three years, which is where we had our first son.

We’ve lived in Madison since 2002, but we consider Puerto Vallarta our home as well. As a family we have radical views on how we want the world to change. The understanding of unearned privileges and the opportunities I’ve been offered because of them, along with my experiences of internal and external oppression, compels me to do better and be better.

When you work with me, you work with ALL of me.


Sara Alvarado is a speaker, writer, and facilitator specializing in race relations, racial justice, and real estate. Sara works to help folks who identify as white build the skills necessary to have messy conversations about race, privilege and identity in order to do and be better. 

Sara is a co-founder of Step Up: Equity Matters, a Madison-based community organization committed to creating change around inequities in the workplace and community. She built her personal real estate business into a successful brokerage with her husband, Carlos, who now leads the company.

They also lead a thriving bilingual and bicultural family and are deeply engaged in the Madison community.

Sara is listed as a founder of both Nuestro Mundo Community School and Badger Rock Middle School, where she also served as a board member. She served on the boards of Sustain Dane as well as the local Realtor Association. Sara has been recognized in InBusiness Magazine’s 40 under 40 list (2013) and Madison Magazine’s M List (2015).