Racial justice and the real estate industry…
we can do better.

After growing up in a real estate family, becoming a REALTOR in 2002, opening my own brokerage in 2008, and then growing and leading a strong high-performing team for 10 years, I started to see that my values of social/racial justice and equality for all people were rubbing up against my real estate brokerage model in a way I was uncomfortable about. With the help of some brilliant and committed teachers, I was challenged to take an honest look at the ways in which the real estate industry has systemically denied access and opportunity to certain groups of people. This desire and passion led me to step away from the role of head of operations in our company, Alvarado Real Estate Group, and commit myself full time to co-leading an experimental restructuring of the company — as well as co-creating the OWN IT program and offering what I’ve learned with you in a variety of ways. 

Speaking: as an experienced public, motivational speaker, you can hire me to speak to your association, brokerage, team, or any group of real estate and banking professionals [click here].

Workshops: 2-4 hour interactive, larger group sessions for real estate/banking professionals to dive deeper into content and learning [click here].  

Reach out to schedule a discovery call with me for more information on how to work with me. 


“Sara’s values, ideas, real life experiences and incredible passion to improve the impact of real estate agents and the real estate industry on behalf of ALL people – particularly those most marginalized – is unquestioned. We need leadership to guide us through change, to conduct the tough and courageous conversations that will lead us to be better. Sara is one of those leaders.”
~Kevin King, Former Executive Vice President of the Realtors Association of South Central Wisconsin and Wisconsin Realtors Association (1988-2019)

ALVARADO REAL ESTATE GROUP: This is our family real estate brokerage that serves the Greater Madison, Wisconsin area. I’m a co-owner with my husband, Carlos Alvarado. We are currently exploring and practicing ways to own and operate a real estate brokerage with a racial justice framework. One of the leading questions is: Is it possible to participate in real estate as broker-owners without contributing to the inequities that exist in real estate brokerage models? We commit to being an anti-racist real estate brokerage and work with coaches who hold us accountable. If you are seeking a real estate professional to work with, please reach out to us at info@thealvaradogroup.com.Click here to add your own text

OWN IT: Building Black Wealth: As the co-founder of this initiative, I work with an amazing team to address and work towards eliminating substantial barriers to wealth and homeownership for Black and brown families in the Greater Madison area. We’ve created an innovative program that provides two key elements: an educational program and access to $15,000 for down payment funds with fewer restrictions. This pilot program is offered to families, alumni, and staff, for free, at One City Schools – where 85% of the families and staff are not white. We plan to continue this model with additional partner groups in the future. Check out the OWN IT: Building Black Wealth website to learn more.